Our StoryWe always loved the name ‘GreenShag’. Maybe it was because we had GreenShag rug at home growing up (like so many children of the 70’s did). Possibly it was the fact that many of our fondest memories came from a childhood spent in the cool, simplicity of the Canadian landscape. Perhaps the name itself just had attitude. Enter Victoria, a fashion journalist who grew up ‘behind the tweed curtain’ (the nickname for the thoroughly British enclave of Victoria, BC called Oak Bay). Her memories of her ever-stylish Grandfather, John Daniel, in his tailored tweed outfits and gorgeous argyle socks sitting with his similarly dandy friends on park benches discussing the weather inspired a life-long love of classic men’s fashion. When Neil, an advertising executive with a love of great brand came onto the scene, things began to form. Victoria first saw Neil in a baby picture where he sat on a GreenShag rug. Introduced under the pretence of an 'information interview', the two met for coffee and, cheesily enough, there was immediate chemistry. The gap in the world of men's fashion was so clear at the beginning of the milennium, the concept was ripe. It was time to give men back their Swagger. Time to go back to a world of yesteryear when quality and fit trumped quantity and glutony. At the time, men were stuck in the proverbial world of khaki’s, golf shirts and over-sized everything. It was like they had lost their Swagger so Neil and Victoria set out to build the brand that would bring it back and GreenShag was born. |
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